Which idiot came up with this money-wasting idea?
Millions of people across the country are losing their jobs, and the Government wants to spend a fortune on sending pointless text messages to people to thank them for recycling, or to remind them to put their bins out. If I got one of those messages, I would be very very annoyed. If they want to save some money, I suggest they sack the waste of space who dreamed up this ridiculous scheme.
Perhaps they also want to text parents to remind them to take their kids to school, or employees to remind them to go to work?